I have been in the "cookie bouquet" business for quite some time. Years! In the last couple of years I began focusing more on the "detail" of the cookie. I love the challenge. The uniqueness. That awesome look on the faces of our clients when they receive their orders.
I did find that I spent more time on marketing then on possibly trying to perfect a more challenged detailed cookie. Its taken me quite some time to realize that I really can't give 100% to both. I decided it was time to make that decision. I did not want to give up the "baking" business because a portion of the profits went to different causes.
While creating this website/blog, it came to me. I CAN do both. I can give our clients insight on what we have to offer, make available options, and staying focused on the clients we do have, giving them that extra special time with their orders and then simply let the "word of mouth" do the marketing for us.
Simply put, I would prefer to have a very happy client that can see the time and hard work of the design that we were given, then to rush the orders through for the sake of having a large customer base. Make sense??? I hope it does, because I'm pretty sure I've totally confused myself.
I hope you continue to come back to read the exciting news, tutorials, guest appearances from some awesome, talented small business owners.
Feel free to leave a comment, share a suggestion and please, recommend us!
~ Lisa
